Many people I speak with want to know how to improve their SEO and get more traffic to their site rather than their website just being a digital business card. This brief overview highlights the essential elements of developing effective content to drive more traffic to your site. MakeBadge is a free online business card maker. The web app enables everyone to make free custom business cards online. To facilitate work with our business card creating application, we prepared a video guide “How to Make Free Business Cards Online“. The video tutorial describes the process of creation a classic business card step by step.
IS YOUR WEBSITE JUST A DIGITAL BUSINESS CARD OR IS IT WORKING FOR YOU?
Your logo should be a main part of your business card. Include 1-2 main colors from your logo in the rest of your card, maybe for the font color for your name or invention. Use a clean, easy to read font that fits in well with your logo. If you’ve made any other marketing materials, such as a website or letterhead, your business cards should. Using Placeit's business card templates you can create a professional design easily! Customize Your Design Fill in your information, choose fonts, colors, graphics and layout to get you business card. Business cards should above all be personal, so this guide explains what your options are for the card that’s most you. But before we get into the 8 steps of business card design, let’s talk a little about what you’ll need before you start.
Tips on how to drive traffic to your site with engaging content.
Many people I speak with want to know how to improve their SEO and get more traffic to their site rather than their website just being a digital business card. This brief overview highlights the essential elements of developing effective content to drive more traffic to your site.
You have probably heard the term “content marketing” if you have read any articles, or watched any videos, on how to market your business. According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
This means the days are gone of traditional advertising messaging of “buy from me because I’m the best” or “here’s why you need my service.” Content marketing means you are giving your audience helpful or educational information to prove your value and set yourself up as the expert. This could be in the form of articles, videos, ebooks, or downloadable resources such as worksheets.
WHY?
A rising number of marketers report using content marketing to drive their brand forward. Your content helps attract leads and educate your target audience.
In contrast to one-off advertising and the hard sell approach, content marketing shows that you actually care about your customers. It is along-term strategy, based on building astrong relationshipwith your target audience. Eventually, when customers make a purchase decision, their loyalty already lies with you and they willpurchase your product and prefer it over competitors’ options.
Your Content Strategy.
It is the part of your marketing plan that deals with managing pretty much any “media” that you create — written, visual, downloadable…
When you develop a content strategy, there are some key things to consider:
- Who are you creating this for?
- How is it going to be unique?
- What formats will you focus on?
- Where will it be published?
- How will you manage creation and publication?
Tips for Creating ENGAGING Content:
— Most articles are 300-500 words.
— First, figure out who your audience is and where to target potential consumers. Then, you must get them to act by providing them valuable content.
— Use images or video and add statistics to your article to make it more engaging.
Get Your Business Card Working With Your Website Online
— Make your content evergreen. To make sure you have a website that people come back to, write content that is continually relevant.
— A popular format is to frame your content as a list of tips (like this article you are reading!)
— Another approach is to do a roundup of articles, videos, or quotes from experts on a topic.
— How-to guides and checklists are also valuable content. Keep in mind these are more time consuming to prepare but typically can be promoted for a longer period of time which gathers more engagement.
— Make it easy to skim. Most people who read online content don’t actually read all of it. In fact, 81 percent of people only skim the content they view online.
— Include a download to gather names and email addresses of potential leads.
Now more than ever, content marketing is about generating stimulating content. Stop advertising your brand… The key to getting audience attention is to start creating content people want to read, watch or listen to, create things people actually want to engage with!
These tips are just the beginning to improving your reach and responses. Schedule a consultation with us to talk about the specific audience you are trying to reach.
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Advisor Expressions is the marketing partner for successful financial professionals who need a dependable and consistent way to increase market share and enhance client experience. When you work with Advisor Expressions, you have a seasoned financial and marketing professional craft and maintain a marketing strategy to fit your practice’s needs. Contact us for a complimentary assessment of opportunities for client retention and growth in your business.